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Yeo Valley signs up to Ethical Trade 12.03.12

Yeo Valley, the UK’s largest organic brand, is the latest addition to the Soil Association’s Ethical Trade scheme. This means that all of the milk used for Yeo Valley products – yoghurt, butter, cheese and milk – is now certified to Soil Association Ethical Trade standards. Following a major rebrand, their new packaging – which includes the Ethical Trade logo - went on sale this week.

Yeo Valley becomes the third company – along with Calon Wen milk cooperative and organic and gluten free flour specialists Doves Farm to sign up to the scheme.

Yeo Valley managing director Tim Mead expressed his pride at being able to display the Soil Association’s Ethical Trade logo, saying “we’ve always strived to do the right thing and this logo shows consumers that we’re recognised for doing just that. While 95% of gaining the certification was simply demonstrating how we have worked for years, meeting the standards led to us refining the way we do some things. As far as we’re concerned, meeting the standards endorses our objective of doing the right thing and, crucially, helps us tell our customers why they should choose our products.”

The Soil Association Ethical Trade symbol can be found on organic products which have met, and been independently certified to, high ethical standards across the whole supply chain from field to finished product. The standards cover trading relationships, employment conditions and social & cultural contributions.

Soil Association Ethical Trade standards are an added extra to the Soil Association’s existing organic standards. Organic businesses certified to the scheme can use the symbol to help demonstrate to consumers that they have gone the extra mile. The standards were launched in 2008 following long standing calls to create a ‘fair trading’ scheme for organic farmers, in both the UK and abroad.

Sarah Compson, Soil Association Ethical Trade project manager, expressed the Soil Association’s driving aim “to ensure that good food is available to everyone in society. For us good food is not just organically grown, minimally processed, fresh and seasonal, but it is also produced fairly.”

There is clearly an appetite for fairer trading among the public as figures from the Co-operative’s latest Ethical Consumerism Report show - sales of Fairtrade food increased by 36% in 2011 and overall spend on ethical food and drink was up 5%.

If you want to support fairer, ethical trade in the UK you can:

- look out for the Ethical Trade symbol on products

buy direct from your local farmer – e.g. through farm shops and farmers’ markets

- contribute to your local community by joining a CSA project or an organic buying group

- donate to support the Soil Association’s work

Read more on the Soil Association Ethical Trade webpage -

Peter Shield

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