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Local produce is the number one ethical choice for British shoppers, and six out of 10 of us now actively try to buy local products according to ’Britain’s Ethical Shopper; Which Way Now?’ from IGD and Nielsen “Environmental issues can cover a broad range of initiatives and perceptions, and consumers are responding in an increasingly positive way to many of them,” explains Gerardine Padbury, Senior Consumer Analyst, IGD. ”The appeal of local products, for example, is higher than any other (...)